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FUNCTIONS OF MEDIA -MAJOR AND MINOR

Harold Lasswell, Harvard Professor of Politics and Charles Wright, Professor of Communication at the University of Pennsylvania stressed four functions of the media. Lasswell...

CORRELATION OF SOCIETY AND INTERPRETATION

Citizens must get an interpretation of the economic, political, and cultural significance of various events. The media do such interpretation through features, editorials, special...

PROCESSES OF COMMUNICATION

Intrapersonal communication precedes all other forms of communication as it is at the base of the human element in all models of communication. Messages are...

THE CONCEPT OF ‘MASS’

Mass Communication involves: Large-scale production of messages by groups of professions for very large audiences; unidirectional flow of...

COMMUNICATION AND MASS COMMUNICATION

Some students of journalism and mass communication fail to recognise the basic differences between “communication” and “mass communication”; they use the two terms interchangeably....

ETHICS, THE MORAL PHILOSOPHY

Media practice and profession, like teaching, medicine, and other services, have to take extreme caution in maintaining the highest moral principles so that they...

DEMOCRATIC PARTICIPANT MEDIA THEORY

Democratic Participant Media Theory is the latest in the field of media theories, and Professor Denis McQuail is its proponent. Its location is mainly...